There are many different digital marketing tools that are used in the industry today, and the specific tools that are used will depend on the goals and target audience of a particular campaign. Here are some of the most commonly used digital marketing tools:

1. Google Analytics: Google Analytics is a free web analytics service that provides detailed insights into the traffic and behavior of a website. By using Google Analytics, you can track key metrics, such as the number of visitors, their demographics, the pages they visit, and the actions they take on your website.
2. Google AdWords: Google AdWords is a paid advertising platform that allows you to create and run targeted ads on Google’s search engine and other websites. By using AdWords, you can reach a specific audience and drive traffic to your website.
3. Hootsuite: Hootsuite is a social media management platform that allows you to manage and track your social media accounts and activities in one place. By using Hootsuite, you can schedule and publish posts, monitor and respond to comments and messages, and track the performance of your social media campaigns.
4. MailChimp: MailChimp is an email marketing platform that allows you to create, send, and track the performance of email campaigns. By using MailChimp, you can create newsletters, special offers, and other types of email, and track metrics such as open rates, click-through rates, and conversions.
5. Canva: Canva is a graphic design platform that allows you to create professional-looking graphics and designs for your website and marketing materials. By using Canva, you can create images, infographics, videos, and other types of visual content that are engaging and effective.

Overall, there are many different digital marketing tools that can be used to achieve different goals and reach different audiences. Contact a digital marketing company like Bay Area Tech Solutions to get expert advice on the best tools and strategies for your specific needs and goals.