SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two digital marketing techniques that are used to improve a website’s visibility and ranking on search engine results pages (SERPs).
The main difference between SEO and SEM is that SEO is a long-term strategy that focuses on improving a website’s organic search ranking, whereas SEM is a short-term strategy that uses paid advertising to promote a website on search engine results pages.
SEO involves optimizing a website’s content, structure, and other elements to improve its relevance and credibility for specific keywords and phrases, and to make it more attractive to search engines. This includes activities such as keyword research, on-page optimization, link building, and technical SEO.
SEM, on the other hand, involves using paid advertising to promote a website on search engine results pages. This includes activities such as pay-per-click (PPC) advertising, display advertising, and shopping ads.
Overall, SEO and SEM are complementary techniques that can be used together to improve a website’s visibility and ranking on search engine results pages. Contact a digital marketing company like Bay Area Tech Solutions to discuss your specific requirements and get expert advice on the best approach for your business.